Stage 1 - The Brief:
This can be taken with a face to face meeting or an online
briefing form can be used. At this stage the intended outcomes
of the research are agreed.
Stage 2 - Member Recruitment:
12 contributors is ideal. All we need is a list of about 20
email addresses from you to recruit them.
Stage 3 - Generating Issues:
The moderator's task is to draw out the issues bearing in
mind your brief. This stage usually lasts one week.
Stage 4 - Collation:
The moderator formulates the issues into a series of questions.
The admin console speeds this process and allows the questions
to be embedded within a web page.
Stage 5 - Questionnaire:
All group members are made aware of the web questionnaire
and asked to complete it online.
Stage 6 - Analysis and Reporting:
eFocusgroups' admin system automatically captures and analyses
of the results. The moderator then pulls this information
into a report that includes a commentary.
|
